"I'm always looking for ways to give fans fights for free and this is just another example of that," UFC President Dana White said in a statement. "Facebook is such a great tool for people to stay connected and we're excited to put two live fights on our UFC page for free."
The UFC, more than any other sports league, has used social networking to connect to fans. So from that perspective, it's easy to see why they'd do this Facebook deal. But the deal still seems a little weird.
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Source: http://www.mmafighting.com/2011/01/18/ufc-will-stream-fights-on-facebook/
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