Edgar may want to play up 'Jersey Shore' image a bit more

With another win over B.J. Penn, Frank Edgar can solidfy his reputation as one of the best fighters in the world. UFC 118 is a huge card and should do big numbers on pay-per-view, plus beating a guy like Penn twice will leave little doubt that Edgar belongs in the top 10 pound-for-pound. That said, the UFC lightweight champ still won't be the most famous guy to come out of the Jersey Shore recently. MMA is growing but it's still a niche sport. Meanwhile you can only hope to contain the Jersey Shore juggernaut that is Mike "The Situation" Sorrentino from the show "Jersey Shore" on MTV. Before, you say 'who cares' or 'the show is stupid', the latest news on The Sitch are pretty eye opening.Sorrentino, who hails from Staten Island, N.Y., which is really nowhere near Seaside Heights and Edgar's hometown of Toms River, has turned out to be a marketing genius. What does that mean? While a fighter like Edgar will probably pull down $150,000-$200,000 in 2010, The Situation is going to be in a slightly higher tax bracket. As the second season of MTV's pop-culture phenomenon "Jersey Shore" gobbles up
the biggest ratings the network has seen in seven years, breakout star
Sorrentino (a.k.a. The Situation) is astutely capitalizing on his fame. By
year's end, the 29-year-old stands to earn more than $5 million, a source
familiar with his finances told The Hollywood Reporter.  E! News reports that Sorrentino is now the highest paid reality star on television. The Situation is also cleaning house on Twitter where he has over 178,000 followers. In comparision, his Garden State compadre Edgar has just over 12,000. In fact, the most popular fighter at UFC 118 on Twitter is Randy Couture with roughly 46,000 followers. Maybe it's time for Edgar to find "Ronnie" at Karma and take him out. Season 4 could feature Frankie along with The Situation, Pauly D and Vinnie.

Cameron Richardson Camilla Belle Carla Campbell Carla Gugino